Sangeetha89 Sep/ 21/ 2019 | 3
With the evolution of Smartphones, Tabs and Laptops usage of Social Media have become inevitable in recent days. We use Social Media for creating our personal profile ,upload our pictures, interact with our friends and access the medium to spend our leisure time. Apart from personal usage there is much more we can do with Social Media where it can be used as a tool for marketing.
Social Media Marketing acts as a platform to promote your website, product or a service. It has a huge impact on any business irrespective of the domain. Whether a small scale or large scale industry every business needs a online visibility.Social media is all about how you interact with people and how far you can engage with your audience.
Importance of Social Media presence for your Business
Imagine you are searching for a restaurant nearby your locality has no reviews online. Would you ever visit that restaurant? Definitely not. A Restaurant which maintains Online reputation through any form example if they have an official page in Facebook, Instagram and keep posting about their authentic dishes and high quality images of the restaurant definitely there will be a huge amount of guests visiting the restaurant. Before visiting the restaurant a good impression will be created among the customers and definitely they will have an urge to give it a try.
How does the Likes, Shares and Comments would help you to increase the leads?
Well the answer is very simple.
Creating a Brand Awareness ,Reaching out to your Target Audience , Engaging the audience with your regular interactive posts is all part of Social Media Marketing.With the likes,shares and comments you get a visibility among the customers and adding an accurate CTA on your social media posts can actually increase your leads.
Create your Business Page on Social Media
If you are an Entrepreneur, and want to build your empire then Social Media pave the way for you. A business page is more specific with features like About, Services, Opening hours,Contact,Appointments and it helps you to reach your target audience easily and gives them more information of what they are actually looking for
Choosing the right Social Media platform
If your business deals with B2B then the right platform would be LinkedIn and Twitter where your Target audience would be Entrepreneurs, CEO’s and Industrialists.
Whereas if your business is B2C then the right place is Facebook and Instagram where your Target audience would be based on the Demographic,Interests and Behaviour.
Paid Campaigns in Social Media
It’s always a best practise to spend amount on building your audience ,obtaining relevant Likes ,Comments and Shares.We have different paid campaigns available in Facebook Instagram, Twitter and Linkedin.
Based on your Business requirement we can choose the relevant platform and run paid campaigns successfully.
Both paid campaign and optimized posts are required to generate leads in Social Media Marketing.
We can track the insights using Google Analytics tool that lets the users to learn the Website traffic, Number of visitors and Actions performed by them.
Thus Social Media Marketing is a great boon to your business which can improve your Online presence and helps you to increase your leads and sales.